Katana reached out to us, looking for a brand and a website update, and as they say – the rest is a history.
During the rebrand process, we dipped our toes into the idea of a new name, but realized during the interviews phase that the name is already perfect with a nod to the craftmanship and precision of great masters. As we moved on with small, but confident steps towards a clearly identifiable brand identity system, it came to life vibrantly in an array of digital, print and environmental mediums. The playfulness of the whee character and the familiarness of the new logo got a great response from the internal team, and it all went off to make its mark inside the team.
The new refreshed brand provided great foundation for the website. Since the timeline was tight, we started building the website as the brand and web design was still in final stages. From the fine-tuning of the green color hex value to changes of the layout between pull requests, it was somewhat confusing to say the least. We also can’t forget the role of the new information architecture and content overhaul in this project. Because of this, hundreds of pages of content needed to be migrated by hand. The website has over 70 (crazy!) different sections to accommodate their need to build new pages as they go, 5 different hero variants and 10+ completely unique page templates. We collaborated with animators and focused on movement and micro-interactions and despite all that multimedia content, the fast page speed and overall performance was one of our top priorities.