What happens when a front-end developer and a UI/UX designer meet at their favorite cinema and discover that their website is old? Sounds like a bizarre beginning of an anecdote? Obviously they will start creating the best possible website for them! This is how the Elektriteater project started.
Driven by the love for films and enthusiasm for good user experience, gotoAndPlay teamed up with NOPE and took on a passion project to modernize Elektriteater’s homepage. What started off as a free pet-project for a few of us, ended up as a business opportunity for the whole team.
Elektriteater is the only arthouse cinema in Tartu and has focused their content on Estonian and European feature films and documentaries. Just like us, they opened in 2011 and they are also proud members of the Europa Cinemas Network. They differ from the other cinemas with their diverse movie programme that contains a large variety of film genres, including short films, animations, freak films, silent movie screenings with live music etc. In addition, they also have frequent Q&A sessions with Estonian filmmakers.
Elektriteater is a cozy place where movies that would go unnoticed by mainstream cinemas can get their well-deserved screen time.