The Process and Challenges
We were approached by TULI, the Estonian Marketing Association, the organizer of the Golden Egg competition, and the owner of the archive, to help them create an efficient system with an updated design and functionality for storing and accessing all the awarded submissions. We worked closely with the client to develop a custom solution meeting all their needs and requirements.
The process started with mapping out the user experience and marketing goals while keeping the already existing historical data intact. The idea behind the user experience is simple – to allow visitors to find relevant talent or a certain project through various filters and keywords. The client requested that the website design meets two criteria – the awarded designs should be clearly visible and the website should be in line with the Golden Egg’s branding.
In addition to maximizing the contrast between the creative works and the background, NOPE‘s design team’s choice of a dark navy theme also conveyed an “old archive” vibe. The website design also features some hidden fried egg and chicken illustrations, which add a playful touch to the overall aesthetic.
Now it was our developers’ challenge to turn the designs into a reality. First, it was necessary to pick the proper framework that could handle thousands of projects with videos, pictures, and other information in different formats throughout the decades. The second challenge was migrating all the submissions to the new archive.
We got the raw data from the old archive in JSON format – some of it was broken or incomplete and needed to be fixed in cooperation with the previous developer. What made things even more complicated were all the different kinds of Egg awards given in the early years of the competition. In the beginning, there were many more award categories than there are now, and those needed to be filtered and re-categorized during the development process.
We worked closely with the client to ensure that all the details, including project names, submitters, files, and clients, were accurately sorted and placed in appropriate categories, despite potential name changes over the years. Due to these factors, this project required extra care and attention to ensure a successful outcome.