our strong suit
we love web apps
Modern web technologies enable us to come up with solutions for all kinds of ideas or goals you might have, be it an end-user application for your product or automating your business processes.
we make awesome websites
For us, WordPress is not “just another blog in the wall”. It can actually be a very powerful tool for content management. Whether it’s just a website, an online store, or an e-business, we can make it lightning-fast and super easy to use.
we validate ideas by prototyping
Do you have an idea? We have the tools! Together we can plan, design, and build a minimal viable product (MVP) and let the audience decide if that idea is worth it. This is how you really know whether your business will work.
how it's done our way
Small, agile team working on big ideas in close collaboration with our clients. Result -driven from day one!
01 discover
Explore the client's vision and needs for the project and determine a suitable process, team, and technology stack. Sometimes, we work alongside the client’s development team.
02 research
We form a close-knit team of A-players and add the best experts from our pool of excellent partners. Clients join the team to help us truly understand their business and moderate goals.
03 plan
The insights taken from discovery and research become the north star of our destination. We form, estimate, and prioritize a strategic plan to reach such objectives.
04 create and iterate
Sprint after sprint, we deliver tangible results to validate what we are building. Qualitative and quantitative testing testing our work is the most important measurement of success.
05 launch
After carefully crafting the product, we make it available for the end user and start gathering analytical data. This is the point where we start planning on the next release!
06 support
Our support team will take responsibility for your product to stay alive and secure after it has awakened!
we are part of play & nope alliance
We are a part of the PLAY & NOPE Alliance, a joint venture that thrives at the intersection of design and technology. Together with the NOPE design agency, we are transforming businesses all across the world.
we believe in learning from each other
we love our partners
follow our journey
GOTOANDPLAY WAS FOUNDED
gotoAndPlay was created to channel our love for technology into Flash development. Yeah, you read that right. Soon enough it became apparent that adapting to new technologies – HTML5 and WebGL – was the key to being truly innovative and engaging.
THE TEAM IS GROWING
We decided that it was time to set up our own design team. We also began our cooperation with the Tartu Vocational Education Centre as a base for IT trainees.
FIRST BIG PROJECT
Probably the most important project of the year was a collaboration with a startup to create BrainPoker, a quiz game that grew into a television quiz series in 2016.
FIRST BIG CLIENT
We found Elion and Elion found us. 2013 marks the beginning of our successful partnership. These days they are known as Telia.
WE SNATCHED PLAY.EE
We finally managed to get the play.ee domain. There are big companies who are very interested in it.
THE TEAM IS STILL GROWING
We decided it was time for dedicated customer support. Lauri joined the team.
WE GOT A NEW PLACE
You can only stack developers so high until you need more floor space. We needed to move. Our new office was a few blocks down the street from the old one, in a new modern office building.
NOPE CREATIVE WAS BORN
We had a great opportunity to lend a hand to establish the greatest design studio in Tartu. NOPE Creative shares office space with us where we work together on some really cool projects. It’s like having a little sister!
CONQUERING THE WORLD
We started working for a US news startup, which turned out to be quite popular.
TEAM IS STILLL GROOWIING
We expanded our dev team some more. We also expanded the office by adding an adjacent room, separating the work area from the rest area.
AWARD SEASON
We decided that it was about time we scored some awards. First in line was a Gazelle award for showing an outstanding ability to maintain rapid and sustainable growth. This means we’re in the top 1% of our country! Our effort was also noticed when a new website for Telia was launched. It got a silver! Very nice.
GAME ON!
Since we’re so very often confused for a game development company, we decided to expand on that and created a few simple games for personal use. We created our own game of Jeopardy to be used at parties for a group activity and also created a fun game of snake for the Christmas card.
OUR VERY OWN OFFICE
We moved into our very first actual office building. More office space, more construction noise, and even a free cat!
AWARD SEASON CONTINUES
We got another Gazelle award and also one of our projects got an honorable mention by awwwards, gold in Kuldmuna 2018, and the Site of the Day from CSS design awards.
NATIONAL EXPANSION
With the addition of 4 more team members, we couldn’t fit all of them in Tartu anymore and began expanding towards Tallinn.
ODESSA NIGHTS
We had our first big adventure together! For a week a hotel in the Kiyvsky Raion turned into the gotoAndPlay remote office.
THE GROWING
This year we had a record-breaking total of 6 interns, three of them were promoted to full-time! There’s already 20 of us!
THE HIDING
As it’s fairly easy for us to work from home, we chose to mostly work remotely due to the global pandemic. We took this time to complete and launch playandnope.com and use every chance to meet up at the office when it’s safe enough.
THE FIRST DECADE
Ten years! Has it really been that long already? We made wine and beer, had a great big party to celebrate, and took a ton of pictures with old disposable cameras!
THE VR
We met up a lot virtually! Virtual winter days, two virtual cocktail workshops, we even joined a fully VR Delta career day!
RHODETRIP
Our second big trip together! We went to Rhodos for tiny fried shrimp and lots of olive oil. We got to spend lots of time both on and under water.
WORLD CONQUEST
If you already work from home it doesn’t really matter where that home is. One of us even decided to work all the way from Prague. There’s already 32 of us, so spreading out into the wide world might be a good thing.
YARD CAFE VÖRK
We took part in Supilinn’s yard cafe day by opening a cool little cafe of our own named VÖRK, with a children’s playground, hot dogs, waffles, and delicious cake! We also donated the profit.
LAKE CHILL
Our summer days at Saarjärve involved a cool rhythm workshop with real percussion instruments and we made some very simple but very beautiful art.
WORK HAPPIER
Throughout the year we worked on increasing the overall employee happiness and eventually clocked an amazing 79% commitment. This is a really good result!
gazelle gang
Another Gazelle award? We’re leaping with joy!
island life, baby
This year, we road-tripped to Saaremaa to spend two nights there for our Summer Days event. We slept in super fancy glamping tents, had a theme party, did some workshops and had lots of fun.