our strong suit


web apps

we love web apps

Modern web technologies enable us to come up with solutions for all kinds of ideas or goals you might have, be it an end-user application for your product or automating your business processes.

websites

we make awesome websites

For us, WordPress is not “just another blog in the wall”. It can actually be a very powerful tool for content management. Whether it’s just a website, an online store, or an e-business, we can make it lightning-fast and super easy to use.

MVP

we validate ideas by prototyping

Do you have an idea? We have the tools! Together we can plan, design, and build a minimal viable product (MVP) and let the audience decide if that idea is worth it. This is how you really know whether your business will work.


how it's done our way

Small, agile team working on big ideas in close collaboration with our clients. Result -driven from day one!


01 discover

Explore the client's vision and needs for the project and determine a suitable process, team, and technology stack. Sometimes, we work alongside the client’s development team.

02 research

We form a close-knit team of A-players and add the best experts from our pool of excellent partners. Clients join the team to help us truly understand their business and moderate goals.

03 plan

The insights taken from discovery and research become the north star of our destination. We form, estimate, and prioritize a strategic plan to reach such objectives.

04 create and iterate

Sprint after sprint, we deliver tangible results to validate what we are building. Qualitative and quantitative testing testing our work is the most important measurement of success.

05 launch

After carefully crafting the product, we make it available for the end user and start gathering analytical data. This is the point where we start planning on the next release!

06 support

Our support team will take responsibility for your product to stay alive and secure after it has awakened!


we are part of play & nope alliance

We are a part of the PLAY & NOPE Alliance, a joint venture that thrives at the intersection of design and technology. Together with the NOPE design agency, we are transforming businesses all across the world.

we believe in learning from each other

We believe that the best way to get better at what we do as a collective is to share our individual knowledge with each other. We have a rigorous code review process in place where before a solution hits production it is reviewed by another developer. This helps us see things from another perspective and that way we can constantly evolve, share knowledge, bounce ideas, and brainstorm solutions. In a way, we are like mentors to each other.


we love our partners

Partnership is an important concept for us, as it lies at the heart of our relationships. We think of it as a fierce commitment to achieving shared goals. Our opinions are based on years of experience launching dozens of products across multiple verticals. The projects we don’t make are as important a measure of taste as the ones we do.


follow our journey


2011

GOTOANDPLAY WAS FOUNDED

gotoAndPlay was created to channel our love for technology into Flash development. Yeah, you read that right. Soon enough it became apparent that adapting to new technologies – HTML5 and WebGL – was the key to being truly innovative and engaging.

2012

THE TEAM IS GROWING

We decided that it was time to set up our own design team. We also began our cooperation with the Tartu Vocational Education Centre as a base for IT trainees.

FIRST BIG PROJECT

Probably the most important project of the year was a collaboration with a startup to create BrainPoker, a quiz game that grew into a television quiz series in 2016.

2013

FIRST BIG CLIENT

We found Elion and Elion found us. 2013 marks the beginning of our successful partnership. These days they are known as Telia.

WE SNATCHED PLAY.EE

We finally managed to get the play.ee domain. There are big companies who are very interested in it.

2014

THE TEAM IS STILL GROWING

We decided it was time for dedicated customer support. Lauri joined the team.

WE GOT A NEW PLACE

You can only stack developers so high until you need more floor space. We needed to move. Our new office was a few blocks down the street from the old one, in a new modern office building.

2015

NOPE CREATIVE WAS BORN

We had a great opportunity to lend a hand to establish the greatest design studio in Tartu. NOPE Creative shares office space with us where we work together on some really cool projects. It’s like having a little sister!

CONQUERING THE WORLD

We started working for a US news startup, which turned out to be quite popular.

2016

TEAM IS STILLL GROOWIING

We expanded our dev team some more. We also expanded the office by adding an adjacent room, separating the work area from the rest area.

2017

AWARD SEASON

We decided that it was about time we scored some awards. First in line was a Gazelle award for showing an outstanding ability to maintain rapid and sustainable growth. This means we’re in the top 1% of our country! Our effort was also noticed when a new website for Telia was launched. It got a silver! Very nice.

GAME ON!

Since we’re so very often confused for a game development company, we decided to expand on that and created a few simple games for personal use. We created our own game of Jeopardy to be used at parties for a group activity and also created a fun game of snake for the Christmas card.

2018

OUR VERY OWN OFFICE

We moved into our very first actual office building. More office space, more construction noise, and even a free cat!

AWARD SEASON CONTINUES

We got another Gazelle award and also one of our projects got an honorable mention by awwwards, gold in Kuldmuna 2018, and the Site of the Day from CSS design awards.

2019

NATIONAL EXPANSION

With the addition of 4 more team members, we couldn’t fit all of them in Tartu anymore and began expanding towards Tallinn.

ODESSA NIGHTS

We had our first big adventure together! For a week a hotel in the Kiyvsky Raion turned into the gotoAndPlay remote office.

2020

THE GROWING

This year we had a record-breaking total of 6 interns, three of them were promoted to full-time! There’s already 20 of us!

THE HIDING

As it’s fairly easy for us to work from home, we chose to mostly work remotely due to the global pandemic. We took this time to complete and launch playandnope.com and use every chance to meet up at the office when it’s safe enough.

2021

THE FIRST DECADE

Ten years! Has it really been that long already? We made wine and beer, had a great big party to celebrate, and took a ton of pictures with old disposable cameras!

THE VR

We met up a lot virtually! Virtual winter days, two virtual cocktail workshops, we even joined a fully VR Delta career day!

2022

RHODETRIP

Our second big trip together! We went to Rhodos for tiny fried shrimp and lots of olive oil. We got to spend lots of time both on and under water.

WORLD CONQUEST

If you already work from home it doesn’t really matter where that home is. One of us even decided to work all the way from Prague. There’s already 32 of us, so spreading out into the wide world might be a good thing.

2023

YARD CAFE “VÖRK”

We took part in Supilinn’s yard cafe day by opening a cool little cafe of our own named VÖRK, with a children’s playground, hot dogs, waffles, and delicious cake! We also donated the profit.

LAKE CHILL

Our summer days at Saarjärve involved a cool rhythm workshop with real percussion instruments and we made some very simple but very beautiful art.

WORK HAPPIER

Throughout the year we worked on increasing the overall employee happiness and eventually clocked an amazing 79% commitment. This is a really good result!

2024

WORKING ON IT

Doing quite well so far, thanks for checking in.